Purno Health: Digital Healthcare for Bangladesh
Meet your trusted healthcare partner: expert doctor consultations, health care courses, micro insurance, BMI calculator, health tips, and more. This project explores the UX journey to make digital health accessible for all Bangladeshis.
Bangladesh's Healthcare Challenge
Key Challenges
- Varying health literacy levels
- Trust and credibility in online medical advice
- Cultural nuances and accessibility
- Privacy and payment challenges
- Lack of awareness about digital healthcare
The Solution
- User-friendly health resources
- Visible certifications and partnerships
- Cultural sensitivity and accessibility
- Support for multiple languages
- Multiple payment options and privacy
Understanding the Users
Interviews and research with users from different backgrounds shaped the design. Empathy and accessibility were at the core of every decision.
Persona: Ayesha Rahman
35, Homemaker, Chittagong
- Busy mom, needs flexible healthcare
- Wants reliable, quick advice
- Needs childcare tips in Bangla
Pain Points & Goals
- Difficulty finding time for appointments
- Needs flexible scheduling
- Wants access to childcare options
Project Goals & Target Audience
The project aimed to address real user needs and improve digital healthcare for all.
Project Goals
- Understand user needs and pain points
- Competitor analysis and improvement
- Design and test iterative solutions
- Recommend actionable steps for future
Target Audience
- Urban professionals
- Women of childbearing age
- Chronic condition patients
- Rural residents
- Low-income populations
- Senior citizens
Problem-Solution Analysis
Low Health Literacy
Many users struggle to understand medical terms. Solution: Easy content, visuals, Bengali, audio for low-literacy users.
Lack of Trust in Online Healthcare
People are hesitant to trust online advice. Solution: Highlight certified doctors, badges, partnerships.
Limited Device Access & Usability
Smartphone ownership and skills vary. Solution: Lightweight, mobile-friendly, accessible, offline features.
Low Awareness & Privacy Concerns
Limited knowledge and privacy fears. Solution: Awareness campaigns, clear privacy, flexible payment.
How Purno Health Tackles the Challenges
Solutions are rooted in user research and local insights, focusing on accessibility, trust, and inclusivity.
User-Friendly Health Resources
- Plain language, visuals, Bengali support
- Audio for low-literacy users
Building Trust & Credibility
- Certified doctors, verified badges
- Partnerships with trusted institutions
Accessibility & Inclusivity
- Accessible design for disabilities
- Multiple languages, cultural sensitivity
Privacy & Payment
- Transparent privacy policies
- Multiple payment options
Purno Health integrates research, empathy, and technology to make digital healthcare accessible for all.
What I Learned Along the Journey
Working on Purno Health deepened my empathy and understanding of real user needs in Bangladesh. Every design decision was shaped by real stories and feedback.
🧠 Empathy Before Interface
Real design begins with listening. The problems people shared weren’t always what I expected and that made them even more important.
🔁 Iterate with Intention
From sketches to screens, I reworked every feature based on insights. The result wasn't perfect but it was purposeful.
🌍 Design for Context
Understanding the real-life context of users in Bangladesh was crucial for making accessible, empathetic design choices.
I started this project with curiosity and ended with conviction: thoughtful design can improve lives.
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