From Sketch to Launch: My Design Workflow
Every successful design project follows a structured process. In this article, I'll walk you through my end-to-end design workflow, from initial research and sketching to final handoff and implementation.
1. Research & Discovery
The foundation of any good design is thorough research. I start by understanding the problem, target users, and business goals. This involves user interviews, competitor analysis, and market research to ensure the solution addresses real needs.
2. Sketching & Ideation
With research insights in hand, I move to rapid sketching. This is where I explore different solutions quickly and cheaply. I use pen and paper to sketch user flows, wireframes, and key interactions before moving to digital tools.
3. Prototyping & Testing
Prototyping is where ideas come to life. I create interactive prototypes to test user flows and gather feedback early. This iterative process helps identify issues before development begins, saving time and resources.
4. Visual Design & UI Systems
Only after the structure and interaction patterns are validated do I focus on visual design. I develop a cohesive visual language including typography, color schemes, and component libraries. I create UI systems that ensure consistency across the product while adhering to brand guidelines. This stage transforms wireframes into polished high-fidelity mockups.
"Design is not just what it looks like and feels like. Design is how it works, and how it gets created."
5. Developer Handoff & Collaboration
Successful implementation depends on clear communication with developers. I prepare detailed specs, asset exports, and interactive documentation. I stay involved during development, addressing questions and ensuring the final product matches design intentions. Tools like Zeplin or Figma's inspect mode streamline this collaboration.
6. Launch & Post-Launch Iterations
The design process doesn't end at launch. I work with product teams to establish analytics, monitor user behavior, and gather feedback. This data informs post-launch iterations and future improvements. Design is never truly "finished"—it evolves with user needs and business goals. I typically plan for a major review 4-6 weeks after launch.
About the Author
Product Designer specializing in user-centered design processes and efficient design workflows.
Want to learn more about optimizing your design workflow? Connect with me on LinkedIn!